Gil Elbaz | Factual

Gil is the founder of Factual, a company that provides access to global data for powering web and mobile apps, mobile advertising, and enterprise solutions.

In 1998, he co-founded of Applied Semantics (ASI), a new language that helped create Google’s Adsense. ASI helped to define and build new addressable markets with its AdSense platform and other contextual advertising products. The company formed important partnerships with key players in both internet and content spaces such as Overture (now Yahoo), Verisign, and USA Today, effectively paving the way for markets which are today measured in the billions in annual revenue. Google acquired ASI in 2003. Elbaz was appointed Engineering Director for Google Santa Monica where he focused on building up the local office, and continued to work on AdSense and other products. Gil holds bachelor’s degrees from California Institute of Technology in Engineering & Applied Science and Economics.