William is a technologist, lean product strategist and entrepreneur focused on web/mobile consumer software.

William was the first employee at Beachmint, where he now serves as Head of Product. Beachmint is a next generation ecommerce company based in Santa Monica, CA.

In addition to his work in Santa Monica, William advises several local startups and regularly contributes to the entrepreneur community in Los Angeles.

Prior to Beachmint, William served as Director of Product Development for Slingshot Labs, an Internet incubator dedicated to building and developing new web ventures for News Corporation.