Sam is the Managing Director at Applico, a connected device innovation, strategy, design, and development firm.

At Applico, Sam helps clients’ businesses become more competitive by bringing modern technology and nimble practices closer to their organizations, including helping startups plan and execute scalable “mobile first” approaches. Prior to Applico, Sam did corporate innovation/tech business development within the privately-held division of Penske Corporation, and launched a social enterprise with the help of Yahoo.