Keith Boesky | Boesky & Company
Keith Boesky has been defining the intersection of the content and technology communities for over twenty years - and would never use the word "Transmedia." Completely incapable of maintaining a job, he worked as an attorney, a senior executive and as an agent.
He got into games as a very bored attorney in biotech at Cooley, in 1993 when it was still called Cooley, Godward, Castro, Huddelson and Tatum, by cold calling a game developer mentioned in the local newspaper. By 1996 this turned into the largest game practice in the company and retention by Eidos plc for its IPO in the United States. In the prospectus, Boesky theorized games could be used to platform intellectual property. The CEO agreed and Boesky became president of Eidos Interactive, Inc. and was tasked with moving the newly launched Tomb Raider video game across all media. By 1999, Tomb Raider anchored a best selling book, a blockbuster comic book, the first action figure line led by a game character or a woman and Lara Croft appeared in multiple commercials and back to back covers of Entertainment Weekly and Time Magazine, and in progress to a film. It was time to move on, and Boesky left Eidos.
After moving to Los Angeles and setting up shop on his own, Boesky set up a series of innovative game deals for "A" list talent and brands only to find the talent agencies did not want him around when the deals closed. In 2002 he interviewed a number of agencies and found Jeff Berg to be the smartest guy running an agency and joined ICM. He lasted two years. During that time he brought games into film the agents clients into games, anime, comic books and other media.
Boesky has been operating as principal of Boesky & Company since 2004. The Company works with game developers and ip to cross the technology and media divides as well as very real geographical borders. Boesky & Company has closed more game and intellectual property deals than any agency in the world.
He sits on the advisory boards of Battlefy, Paedae and GX Stream and was on the advisory board of Riot Games when they still needed one. He is also on the board of directors of Playdek. Fortunately, Boesky can stay relevant because the game cycle just keeps repeating itself.
Boesky is an adjunct professor in Carnegie Mellon University’s MEIM program and has given keynote and other addresses at the Consumer Electronic Show, Showbiz Expo, E3, San Diego Comic Con, Game Developers Conference, Game Developers Conference Austin, NATPE, Digital Hollywood, The Rotterdam Film Festival, Xmedia Lab – Sydney Australia, Europrix- Vienna Austria, The UCLA Entertainment Law Forum.
Mr. Boesky graduated Magna Cum Laude from The University of San Diego School of Law in 1990 and received a B.A. in Economics from UCLA in 1987. He lives in Pacific Palisades, California with his wife Sari and son Kevin.